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Overview
The Problem
Needed a compelling way to launch and present the new Spring/Summer 2025 Quechua Collection
Traditional product listing pages lacked emotional and visual impact
Required a microsite to inspire users and guide them into the buying funnel—without replacing the main e-commerce platform
Required a mobile-optimized, performant, and animation-rich front-end experience to reflect the cutting-edge nature of the new gear
The Solution
Delivered standalone immersive microsite showcasing the SS25 Quechua collection in an editorial format—merging visual storytelling, interactive animations, and direct product paths.
Clean, minimalist layout using high-resolution photography, model-led lifestyle visuals, and geo-tagged trail scenes
Crafted scroll-triggered storytelling using GSAP animations and parallax zoom-in effects to deepen engagement
Integrated grain textures and bold typography to convey Quechua’s alpine roots and rugged design ethos
Built on WordPress CMS for global team flexibility
Interactive front-end developed with React, styled-components, and GSAP
Modular sections with reusable components (jackets, shoes, backpacks) tied together via storytelling navigation
Every product module includes a clear “Buy Now” CTA that redirects seamlessly to the main Decathlon e-commerce site
Maintains campaign immersion while pushing users toward the sales funnel with minimal friction
Encourages browsing across product categories: MH500/MH900 jackets, MH500 Light shoes, and 25L/38L backpacks
Why It Worked
Treated the product launch as a visual experience, not just a shopping page
Focused on inspiration first, purchase second, aligning with the emotional nature of hiking and adventure
Executed a clean technical handoff between a creative microsite and the large-scale Decathlon commerce engine
Combined Decathlon’s French Alps heritage with modern UX principles to make the collection memorable and actionable
