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Design On Demand

Crystal Cruises

Overview

Setting Sail with a Luxury Digital Transformation

Crystal Cruises

Crystal Cruises is a world-renowned luxury cruise line offering premium ocean, river, and yacht voyages to global destinations, known for its exceptional service and elegant travel experiences.
  • Ux Research
  • Wireframing
  • Prototyping
  • UI Design
  • Web Development
  • Travel & Hotel Marketing
  • Performance Monitoring

The Work

Live site

The Challenge

Outdated website didn’t reflect the elegance and sophistication of the Crystal Cruises brand

Poor user navigation made it difficult to explore destinations or choose between ocean, river, or yacht travel experiences

Marketing team relied on developers for all website updates, creating inefficiencies and delays

Struggled to integrate key systems like Salesforce Community Cloud and Versonix Seaware

Required the current website to remain functional during the development of the new one

The Solution

HyperFlow Digital partnered with Crystal Cruises to elevate their digital presence into a world-class platform matching the premium nature of their services.
Luxury UI/UX Redesign

  • Designed a new high-end digital experience aligned with the Crystal brand identity
  • Introduced a simplified booking journey and seamless navigation system

CMS Implementation (Progress Sitefinity)

  • Migrated CrystalCruises.com to a modern Sitefinity CMS
  • Empowered the marketing team to fully manage content without developer support
  • Introduced modular page templates, drag-and-drop editing, and reusable components

Salesforce Community Cloud Integration

  • Enabled members to log in, view past voyages, compare trips, and access exclusive content
  • Created personalized dashboards with loyalty features and user history

Booking & Travel Tools Integration

  • Integrated Versonix Seaware for cruise reservations
  • Connected the site to Mapbox for interactive itineraries and destination exploration
  • Embedded live onboard views to showcase real-time experiences at sea

Why It Worked

HyperFlow Digital combined deep technical integration with elegant design thinking to reimagine Crystal Cruises’ digital presence

Focus on empowering non-technical teams enabled agile marketing

Personalized member portals and immersive travel content brought the brand’s luxury values to life

Robust technical architecture now supports ongoing growth, loyalty programs, and global expansion

The Results

+65% Increase
in Online Bookings within 3 months of launch
90% Marketing Autonomy
Team can now launch and edit pages without developer bottlenecks
High Engagement with Interactive Maps
Destination pages saw 2x user interaction
Luxury Branding Fully Realized
Customers responded positively to the elevated visual and user