Carlo Dali – Affordable Luxury

Overview

A Luxe Digital Experience for a Global Brand

Carlo Dali – Affordable Luxury

Carlo DALI, a London-based luxury brand, specializes in affordable luxury products, including perfumes, home & bathroom items, signature bags, watches, sunglasses, belts, and wallets. With an expanding global footprint in major cities like Paris, Milan, New York, and Athens, the brand sought
  • Ux Research
  • Prototyping
  • UI Design
  • Web Development
  • E-Commerce
  • Google PPC Advertising
  • Video Production
  • Branding

The Work

The Problem

Carlo DALI’s previous website was outdated, non-responsive, and lacked a seamless shopping experience for its high-volume global customers.

The UI/UX did not reflect the brand’s luxury essence, affecting user engagement and conversions.

The company lacked professional digital brochures to support its B2B sales strategy.

Digital marketing efforts were underperforming, requiring optimized campaigns for better reach and engagement.

Product visuals and branding needed a refresh to maintain competitiveness in the high-end market.

The Solution

Shopify eCommerce Platform – We migrated Carlo DALI to Shopify, leveraging its robust infrastructure to handle high-volume international sales with fast, secure, and seamless transactions.

Luxury-Inspired UI/UX Design – Designed a new high-end aesthetic, inspired by brands like Louis Vuitton, with premium typography, elegant layouts, and an intuitive navigation system.

Digital Product Brochures – Created sophisticated, visually appealing B2B brochures to enhance Carlo DALI’s wholesale strategy.

Google & AI-Powered Ad Campaigns – Developed targeted PPC campaigns and AI-driven outdoor advertising to maximize brand visibility.

Professional Product Photography – Conducted a high-quality product photoshoot, refining the brand’s digital presence across online stores and marketing campaigns.

Outdoor Advertising & AI-Driven Campaigns – Launched digitally enhanced AI campaigns for strategic ad placements in global markets.

The Results

The transformation of Carlo DALI’s digital presence resulted in significant improvements across all key performance metrics. The enhanced UI/UX design led to a notable increase in conversions, while the adoption of Shopify provided a seamless, high-performance eCommerce experience. Our targeted digital marketing campaigns expanded brand awareness, driving higher engagement and customer acquisition. Additionally, the introduction of professional product photography and AI-driven advertising positioned Carlo DALI as a modern luxury brand with a strong online presence.

The Results

+72% Conversion Rate
Enhanced UX/UI led to a massive increase in sales conversions
Google Ad ROAS 5.6x
High-performing ad campaigns boosted return on ad spend
Luxury Brand Partnerships
Secured new high-end collaborations with hotels, boutiques, and spas
Improved Customer Engagement
Increased average session duration and lower bounce rates