Grok 3 is immediately available to members of X’s $40 per month “Premium+” subscription plans, or users who subscribe directly on Grok’s standalone app or website.

The xAI announcement comes as competition in AI continues to ramp up, with big tech players racing to invest in bigger, stronger data centers to fuel more powerful AI models. Tech giants believe AI is on its way to revolutionizing how people work, communicate, and navigate the internet, including by replacing traditional search engines and coding processes.

American tech firms are now also up against a new kind of competition from DeepSeek, the Chinese startup whose recently launched R1 model raised big questions about Silicon Valley’s AI infrastructure investments because it suggested that advanced models could be trained more efficiently. Musk said Grok 3 was built with 10 times the computer power of xAI’s previous model, Grok 2, after the company opened a new data center in Tennessee last year.